AiOS→HR / People→Attract & Hire→HR02

Sourcing Outreach / Employer Brand Copy

Create recruiter outreach messages and employer brand variants tailored to approved role requirements.

Tailored outreach increases candidate response rates by highlighting the specific challenges and impact of the role based on the approved requirements.

GenAI Impact

43%

Faster

0.7

Hours saved

1.6

Hours without AI

Based on: 1 role with 3 outreach message variants

Structured prompting produces three channel-specific outreach variants that consistently reflect approved Must-Have criteria without generic marketing fluff, replacing the tone drift common in ad-hoc manual drafting.

Mandatory context-abstraction and copy-verification steps prevent confidential team challenges and headcount details from leaking into external outreach messages, a risk uncontrolled when sourcers draft ad-hoc copy in ungoverned AI tools.

Before You Start

The Role Requirements Brief may contain sensitive team context. Ensure any confidential business challenges are abstracted before generating external copy.

Verify that the generated outreach messages accurately reflect the Must-Have criteria and do not over-promise the role's scope.

Who's Involved

Sourcer

Generates and refines outreach variants based on the target candidate profile.

Execution Steps

HumanGenAIHybrid

Before you start

Confirm the Role Requirements Brief is fully approved and contains the final Must-Have criteria.

Data Handling: Ensure internal team context and headcount details are abstracted before prompting the AI.

Inputs

Role Requirements Briefdownload
From HR01 — Job Description Builder

Prompt

Generate sourcing outreach messages

CONTEXT
You will be provided with the following source documents:
1. Role Requirements Brief

TASK
Generate three distinct outreach message variants: 1) A short, punchy LinkedIn InMail, 2) A detailed email for warm prospects, and 3) A brief social media post.

OUTPUT FORMAT
Use markdown headers for each variant. Include placeholder tags like [Candidate Name].

CONSTRAINTS
Keep the tone professional and direct. Do not use marketing fluff like 'cutting-edge' or 'ninja'. Abstract any confidential business challenges, internal headcount details, or operational issues from the external copy.

Outputs

Draft Outreach Messages
AI-drafted · you verify·passed to next step

Inputs

Draft Outreach Messagesfrom prev step
Reviewer Feedbackdownload

Prompt

Prompt available with library accessGet Access →

Outputs

Final Outreach Messages
AI-drafted · you verify·passed to next step
Confirm the tone aligns with the organisation's employer brand
Verify that placeholders are clearly marked for personalization

Verification: Verify the AI did not hallucinate new responsibilities or misrepresent the role's seniority when adjusting the tone.

Reference

Guardrails

  • Accurate Representation — Ensure the outreach copy does not misrepresent the role's seniority or core responsibilities.

Pitfalls

  • Using overly aggressive or informal language that conflicts with your organisation's professional tone.
  • Failing to abstract sensitive team challenges from the external outreach copy.

Definition of Done

  • At least three distinct, usable outreach variants are generated.
  • The copy accurately reflects the Must-Have criteria without hallucination.

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AGASI AiOS · HR02 v1.0